Honda to create new middleweight bike to compete with Royal Enfield

Honda to create new middleweight bike to compete with Royal Enfield

It is announced that Honda Motor Co. has formed a team of engineers hailing from Japan and Thailand to work in India and develop a global middleweight motorcycle with an objective to go on par with Eicher Motors Ltd’s Royal Enfield.

“We (have) already allocated the people, some from Thailand and some from Japan to India to make a new concept mid-sized motorcycle in India,” said Noriaki Abe, president and chief executive officer (CEO) at Asian Honda Motor Co. Ltd.

“If we can make that product, we can export that to even Japan.”

“We have always had a market between 250cc and 400cc in Japan but the motorcycle market in Japan is shrinking. There, it is very difficult for us to have a very competitive model in such a displacement…cost-wise.”

“But they (Royal Enfield) have a huge scale in the Indian market and dominate that segment alone. So, it is a very interesting business model.”

“If we decide, we have technology to compete with them (Eicher). Our priority was not there. But, we notice that they have very, very interesting growth. So we are preparing for that.” Abe added.

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