MV Agusta to relaunch in USA with Urban Motor Group

MV Agusta to relaunch in USA with Urban Motor Group

The struggling MV Agusta may have found its solution as Urban Motor Group Pty. Ltd has announced the acquisition of the company. The new motorcycle distribution team, Urban Moto Imports will oversee the operation. It will be led by Joseph Elasmar, CEO and founder of the parent company. UMI imports and distributes MV Agusta, Bimota, Benelli, Erik Buell Racing, Royal Enfield and Confederate Motorcycles In Australia and New Zealand.

“The opportunity to represent MV Agusta in North America was a direct result of a strong and successful relationship with the MV Agusta factory, specifically influenced by Giovanni Castiglioni, president of MV Agusta,” the company stated on its website.

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