Hero MotoCorp launches four models in Argentina

Hero MotoCorp launches four models in Argentina

India’s largest two-wheeler manufacturer, Hero MotoCorp, has launched its Glamour motorbike in the Argentine market. This marks its first ever global launch of a new product outside India. Glamour is known as Ignitor in Central and South American countries. The firm also launched Dash scooter, Hunk and Hunk Sports motorbikes.

“This is the farthest we have come in terms of distance from home. This is one more step in the direction of going global and achieving the ambition of having a presence in 50 global markets by 2020,” commented Pawan Munjal, Chairman, MD and CEO of Hero MotoCorp.

“The first global launch of a new motorcycle in Argentina reflects the importance of Argentina and Latin America for the company,” Munjal said.

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